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Referral Factory

Referral Factory

Overview

What is Referral Factory?

Referral Factory is a referral marketing solution, aimed at small businesses to help them gain more referred customers. The product provides an easy way for users to get up and running with their own referral program without needing any developer assistance - in under five minutes! Referral Factory...

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Recent Reviews

TrustRadius Insights

Referral Factory has proven to be an invaluable tool for businesses across various industries. Marketing departments have been able to …
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Word of mouth made easier

9 out of 10
June 19, 2023
We are an SME in the interior design and home furnishing industry. Our experience was that most of our leads came through word-of-mouth …
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Reviewer Pros & Cons

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Pricing

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Starter

$95

Cloud
per month

Basic

$200

Cloud
per month

Pro

$300

Cloud
per month

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://referral-factory.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $95
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Product Demos

How Referral Factory Works | Referral Program Software Demo

YouTube
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Product Details

What is Referral Factory?

Referral Factory is a referral marketing solution, aimed at small businesses to help them gain more referred customers. The product provides an easy way for users to get up and running with their own referral program without needing any developer assistance - in under five minutes! Referral Factory offers over 1000 pre-built templates, but businesses can also build their own programs from scratch.

One of the best features of Referral Factory is that there's no need for tracking scripts on the website to launch a referral program. Businesses can create capture pages that are personalized to their brand using the built-in page builder feature. There are two ways to onboard referrers: by uploading a database or promoting it through direct marketing.

Users' client dashboards offer access to all data generated through Referral Factory, including real-time collection via secure webhook or syncing it with Google Sheets. Flexible reward structures let companies award anything as incentives when someone refers leads to business websites, giving total control over how and when those rewards happen. Overall, Referral Factory offers an effective means of increasing customer referrals quickly and easily without requiring extensive setup time and technical knowledge.

Referral Factory Screenshots

Screenshot of customization options without any codeScreenshot of an automated request for a referralScreenshot of templates Of pre-built referral programsScreenshot of rewards and incentivesScreenshot of integrations to automate the referral program

Referral Factory Video

Referral Factory Explainer - Referral Marketing Software (No Code)

Referral Factory Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Referral Factory starts at $95.

ReferralCandy, InviteReferrals, and Referral Rock are common alternatives for Referral Factory.

The most common users of Referral Factory are from Small Businesses (1-50 employees).

Referral Factory Customer Size Distribution

Consumers0%
Small Businesses (1-50 employees)50%
Mid-Size Companies (51-500 employees)50%
Enterprises (more than 500 employees)0%
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Comparisons

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Reviews and Ratings

(23)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Referral Factory has proven to be an invaluable tool for businesses across various industries. Marketing departments have been able to leverage this software to effectively acquire new customers while minimizing the cost of customer acquisition. By incentivizing existing customers to refer others, Referral Factory has facilitated the growth of customer numbers at a reduced expense. Users appreciate how easy it is to ask for referrals and track which customers have referred them, making it simple to reward those who have successfully brought in new business.

For eCommerce store owners, Referral Factory offers a streamlined solution for launching referral programs without the need for extensive resources or developers. This allows businesses to formalize their referral strategies and generate more organic growth. Additionally, the software's seamless integration with HubSpot enables users to connect referral programs directly to their CRM accounts, ensuring smooth communication and management of customer referrals.

Beyond the marketing realm, Referral Factory has found useful applications in other industries as well. Makeup class instructors rely on its capabilities to connect with their CRM systems and efficiently manage referrals, enabling them to identify eligible customers for discounts and rewards. Similarly, interior design and home furnishing businesses utilize Referral Factory to maintain strong relationships with loyal customers by managing and thanking them for recommending their services.

In educational settings, Referral Factory has proved effective in advertising webinars and incentivizing students to attend while encouraging them to refer their peers. This approach has successfully engaged a young audience and increased participation in writing and research support services. Overall, Referral Factory provides value for businesses across different sectors by facilitating customer acquisition, enhancing customer relationships, and improving brand recognition among target audiences.

Easy to Use: Many users have found Referral Factory to be incredibly easy to use, allowing them to set up referral programs in different languages effortlessly. This has been particularly beneficial for businesses with an international platform that caters to athletes worldwide.

No Developer Assistance Needed: Several reviewers appreciate that they can set up the referral program without relying on their developers. They are able to do it themselves in just minutes, saving them time and resources.

Flexible Reward Options: The flexibility of Referral Factory has impressed many users. It allows them to create a double-sided rewards program and test different reward and incentive options for their clients. This feature gives them the ability to identify which rewards work best and tailor their referral program accordingly.

Lack of Multiple Logins: Some users have mentioned that the platform does not allow for multiple logins, forcing team members to share login details. This limitation can be inconvenient and may compromise security.

Difficulty Resetting Password: Several reviewers have reported difficulty in resetting their password as they did not receive the email link. This issue has caused frustration and inconvenience for these users, leading to delays in accessing their accounts.

Limited Dedicated Support on Lower Plans: Users on lower plans have expressed dissatisfaction with the fact that dedicated support is only available on the top-tier plans. This limitation may make it more challenging for them to get timely assistance when needed, potentially impacting their overall experience with the platform.

Attribute Ratings

Reviews

(1-10 of 10)
Companies can't remove reviews or game the system. Here's why
Oleh Nesterenko | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
I work in a digital marketing agency, and affiliate marketing is a part of our business routine. Referral Factory has helped to make this marketing channel more profitable and engaging, leading to more user registrations. They offer tools and integrations for referral programs, and setting up a campaign is done more or less quickly. So, if the company does not have advanced software for affiliate marketing, Referral Factory is a good choice.
  • Referral Factory offers good templates for the landing pages that can be easily adjusted
  • Campaigns are based on spreading links among friends and followers - it has good leads stats in the end
  • Integrations with Pipedrive, HubSpot and Zapier help to track the campaigns
  • Interface is easy to understand
  • Pricing could be improved. Starter package should include team access
  • It would be great to allow to use own HTML. Now it is possible only at the enterprise level
  • There should be more options to customise dashboards
The tools of Referral Factory are suitable for businesses with limited advertising budgets that need to grow their customer base. They are based on the existing customer base that will promote a business to friends and followers. This is how we use them. It is essential to have a list of emails or accounts that follow your brand or company. The more active clients you have, the more referrals you can make.

We kept contacts in Pipedrive and synchronized the lists with Referral Factory, which helps to use the existing lists of customers to spread the promos to their circle of friends.

Of course, the campaign will not be successful when the company has a list of only a few emails.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We used Referral Factory mainly to quickly launch and test our referral program before building it within our product. While we wanted to increase our customer acquisition organically, we were just not sure about whether a referral program is the right strategy or not considering smaller customer base. That’s why before building it within our product, we wanted to test our hypothesis and validate what incentives works best for our customer. Our scope was simple, provide an option to existing customer who were happy with the product to share a referral link. Once a new customer signup through link and create their first booking, incentives will be provided to both.
  • Simple flow for building referral program
  • Quick & easy Integration to take it live
  • Detailed analytics on how the program is performing
  • Easily tweak the program in case something is not working
  • Obviously it has limited customisation or config
  • Maybe just providing options to run A/B experiments with different incentives would help in quickly optimising campaigns
  • Sometimes it gets challenging to interpret analytical data as well
It depends on the stage of your company. If your goal is to quickly test and validate referral program without investing too much dev effort then it’s a great tool. Similarly, if you don’t have dedicated developers to work on building referral programs then also it works the best. If you already have tech bandwidth and you are looking to scale your program after a certain point, then it might not be suitable, as the cost of using the product is difficult to justify.
Byron Rode | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
I use Referral Factory for many of my clients' referral programs. The platform itself is great, no/low-code, so my clients have the ability to make changes to their copy, their content and other marketing touch points, while I can focus on building the implementation into their systems. <br><br>Their integrations work well and are powerful enough that you really don't need any code at all, but in some of the cases of my clients, I have needed to use their APIs and webhooks, and for me, that is a great combination of tooling. We can build the custom integrations, but leverage the easy-to-use landing page builder, and email tools.
  • Landing Pages for Referral Programs
  • Rewards
  • API / Webhook Integration
  • Email Communication Tools (Transactional/Marketing)
  • Complex UI at times (but it improves frequently)
  • Multiple Integrations per Account
It's a full suite platform. If you need easy to use software, that can get you from zero to one, in terms of building your campaign, with a strong support team and staff that are really knowledgeable about referral marketing, the industry and trends, and don't need very custom landing pages (without building yourself through their API) then Referral Factory should be your go to.
Timo Daemen | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
I would use Referral Factory in my organization for my referral email structures. It is easy to use, user-friendly and the guide that comes with it is straight forward. What I liked aswell is the fact that you can customize the program to your own brand style, even with fonts, colors, photos and logos. Referral Factory makes referral programs way easier.
  • It is user-friendly
  • Customizable
  • Advanced AI assistance
  • It is user friendly, but I would make the brush for customization a bit more noticeable for users. Sometimes I was trying to find where I could customize my fonts or background etc.
  • Some more Personalisation Variables that you can use. I could only use {First name} and {of the person referring}
  • I would like to have some more pre-made templates.
I would recommend it to niche customers we serve where they are reliable on word-of-mouth marketing. This software will make their life way easier to use. It is simple, userfriendly and can work with a lot of CRM systems that most of our clients use. I would recommend this to every niche client we serve!
Georgiana Buzneanu | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Within our international recruitment business, we have a referral program for franchise sales that we used to promote only via email. Unfortunately, we converted very few leads from the email campaigns this year and decided to look into new ways of promoting the referral program.

Referral Factory is the best tool to diversify the promotion of your referral. Users can promote their referral programs via email but also add pop-up banners on the relevant page, landing pages, and a chatbot button floating at the bottom of the page.

The platform provides ready-made templates for various industries such as finance, e-commerce, crypto, real estate, health insurance, law, and many more.

Overall, the platform is user-friendly and very instinctive to use with guidance throughout all pages. I believe this is a good platform to use to promote referrals, significantly impacting the revenue stream of many organizations.
  • The platform is user-friendly with various types of guidance such as chatbot, videos, and articles, to assist the users.
  • Referral Factory provides diverse methods of advertising referral programs, offering templates for a wide variety of industries that users can tailor to fit their brand guidelines.
  • Referral Factory provides a detailed dashboard with key performance indicators to help marketers adjust referral campaigns to maximize conversion rates.
  • I think the platform has most of the features a marketer would need for a referral campaign. In the future, they could add a section for marketing workflows to send sequence emails automatically depending on how the recipients engage with the campaign.
All companies that do referral marketing should use Referral Factory. It will work very well for e-commerce businesses, finance especially fintech companies, and new businesses that want to push the promotion of their products. This is also a good product if you want to promote a new product or encourage your existing customers to bring in new customers in industries such as health, hospitality, finance, and many more. The platform also integrates with platforms like Shopify, which could help you boost sales. On the other hand, if a company is struggling with low customer engagement or negative customer feedback, introducing a referral campaign may not be very effective, as customers are less likely to recommend a product they are not satisfied with or have had a bad experience with.
February 15, 2024

Referral Factory Review

Score 10 out of 10
Vetted Review
Verified User
Incentivized
I am using Referral Factory to help build up our customer base and clientele. This product helps spread the word about our company and also provides an easy way to both send and receive referrals.
  • The interface to build a campaign is really user-friendly.
  • I like how they provide multiple ways to share the refer link.
  • The personalization and dynamic fields for email notifications.
  • I had one of the email notifications go into my junk folder (Outlook).
Referral Factory is a simple, easy to build and use tool that anyone could learn. Not only is it easy to build a campaign, but it is also extremely easy to share and refer others. I would highly recommend this tool to any company who is looking to grow their business with referrals.
Sophia Lendon | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Referral Factory makes it easy to track customer referrals and grow our business. I work in the B2B SaaS space and referrals are extremely important as the business leaders I am marketing to often know and trust each other. Referral Factory allows us to quickly generate a campaign using the AI option, all we have to do is drop a link to our website. If edits are needed, these are extremely easy to make. Referral Factory saves hours that would previously be spent on building out a landing page, automating the form on it, and designing it to our needs. Now, this is all done automatically. Would highly recommend this software for any B2B or B2C marketer.
  • AI campaign builder makes it easy to create a new referral program in seconds
  • Syncs directly with CRMs
  • Easy to edit campaign as needed
  • Over 100 template campaigns to pick from
  • One small thing, I wish in the campaign tab there were arrows to navigate between the cards "Join link", "Sync your contacts", etc. There are 3 dots below these cards you can click on to see more options, but I missed these at first since I was expecting arrows to navigate. Again, very small critique
Referral Factory would be great for anyone looking to source leads from current customers. Whether an e-commerce business, a local salon, a B2B SaaS company, or anything in between, word of mouth is still the most powerful form of marketing Referral Factory makes it easy to harness this untapped resource.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Used Referral Factory multiple times for our campaigns and we are very happy with the results! The software is very easy to use and very user-friendly even for beginners. Very easy to navigate and use the website. We will defo keep using it we already recommended a couple of Startups like us.
  • Easy website to use
  • easy to navigate trough website
  • It easy to set up a campaign
  • easy to link multiple CRM
  • none- very happy with the results!
For use 10 out of 10 products. Everything was very easy to use and navigate through the website. We had already our CRM in place but using AI was very nice and easy. We are very happy with some results already as a Startup company with a small team.... Weĺl use again
Score 9 out of 10
Vetted Review
Verified User
We are an SME in the interior design and home furnishing industry. Our experience was that most of our leads came through word-of-mouth anyway, but we wanted a way to manage those referrals and also thank our loyal customers for recommending our business.
  • We connected Referral Factory to our CRM, called HubSpot, and it helps us to keep all our client information together.
  • We have found that our clients really like how easy it is to recommend us to their friends and family using a referral link
  • We aren't very tech-savvy, so we really appreciated the customer support and onboarding
  • It was quite difficult for us to understand how to implement the software in the beginning but that might be us!
Referral Factory is really useful for businesses that already have word-of-mouth going for them.
Score 10 out of 10
Vetted Review
Verified User
I run an eCommerce store selling yoga apparel. I was looking for software to help me formalize a way to reward my customers for referring their friends to purchase from my store. With limited resources to build a referral program myself, Referral Factory made it possible to build and launch a referral program with minimal effort and no need to outsource a developer which can be expensive. The best value for money referral software out there!
  • Easy to use.
  • I can now identify which of my customers are referring friends and when they need a reward.
  • Referral Factory allows me to easily run a referral program for my eCommerce store without additional resources.
  • Affordable solution.
  • I had to reset my password which took a while as I didn’t get the email link.
  • Dedicated support is only available on the top plans.
Referral Factory lets me issue a generic code to my new customers for purchases, however, I have to manually issue the reward to existing customers. It is also really useful as there are a wide variety of social media channels available for my customers to share their referral links on.
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